46. How XR Technology Creates Empathy for Nature with Ulrico Gregg-Kumbo
What if you could feel like a whale or walk with elephants without leaving your city?
Ulrico Grech-Cumbo uses VR to create "empathy at scale" - making millions feel connected to nature through experiences that trick your body into believing you're actually in the wild.
We explore how XR might replace zoos, why virtual nature creates real physical responses, and whether digital experiences can solve our disconnection from the natural world.
From filming lions in 360° to building "zoos of the future," this challenges everything about conservation.
Is this the future of saving our planet, or just fancy nature documentaries that keep us indoors?